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 Global Brand Ambassadors Xiao Zhan and Ni Ni embody the familial bonds formed through festive rituals as loved ones are drawn closer in a new campaign to celebrate the Year of the Snake.
Through the frame of a window that connects two families, Global Brand Ambassadors Xiao Zhan and Ni Ni share a fleeting glimpse—a moment that lingers as time flows. These cherished moments of togetherness honor the warmth of family traditions and the joy of connection, capturing the spirit of festive celebrations and the lasting ties they create, year after year.

Presented in the special campaign, a curated selection envisioned by Creative Director Sabato De Sarno reflects the sinuous elegance of the serpent—a symbol of transformation and renewal that intertwines deeply with Gucci’s heritage. Silk Flora scarves, accessories, signature silhouettes, and more showcase the motif in designs that seamlessly blend tradition and contemporary sophistication, offering meaningful gifts for loved ones or personal treasures to mark moments to remember.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
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The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure
 

The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure
The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure
The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure
The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure
The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure
The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure
The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure
The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.Bonds That Endure

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