Gucci Tiger

The collection comes to life in a campaign imagined by Creative Director Alessandro Michele and shot by photographer and director Angelo Pennetta. In a literal reference to the collection’s main motif, actual tigers roam the scenes of the campaign, having joined a group of friends for high tea in various spaces of a luxurious, retro-style hotel.

The wide-ranging selection of ready-to-wear and accessories features various renditions of the animal – a mainstay of Alessandro Michele’s collections and a reflection of his fascination with nature. A new print, a reinterpretation of a late 1960s archival design by Vittorio Accornero—the artist and illustrator who created the House’s signature Flora design—depicts the tiger against a colorful backdrop of greenery and flowers while in other variations, the tiger is painted by hand or applied as a crocheted patch, and is often seen alongside signature Gucci motifs or the words ‘Gucci Tiger’.