The Handshake

Alessandro Michele conceived the new Gucci Timepieces advertising campaign after being inspired by a human interaction: the handshake.

A warm gesture of inclusivity, the handshake becomes the true character of the campaign. Depicting a charismatic and confident leader on the campaign trail, photographer Ari Marcopoulos portrays and debunks the image of power, in a series of meet-and-greets with a diverse group of people. The images emphasizes the diversity of the personalities a campaigner could encounter on his travels, as he shakes their hands. The two watches featured on the characters include, the Grip—designed by Alessandro Michele without defining age or gender—and new versions of the G-Timeless automatic.

Music: ‘MY WAY’ Sex Pistols
(C. Francois / P. Anka /J. Revaux / G. Thibaut)
© Warner Chappell Music France Sa / Soc Jeune Musique No 1
Su licenza di Warner Chappell Music Italiana S.r.l.
(p) Universal Music Italia Srl
/Café Concerto International srl