At the Cruise 2025 fashion show, natural, lumunious faces were accented with vivid lips using the Rouge à Lèvres Mat lipstick in the new Gucci Rosso Ancora shade.

Mirroring the emblematic hue of the House, the Rouge à Lèvres Mat lipstick in Gucci Rosso Ancora gives intense, long-lasting color, with a creamy mat finish. The first lipstick shade by Sabato De Sarno, which debuted on the occasion of the show, lended contrast to the natural beauty looks on the Cruise 2025 runway. Chosen by Sabato De Sarno to mark the beginning of a new creative chapter, this distinctive color has reappeared throughout the House’s history, from the walls of the elevator at The Savoy hotel in London, where founder Guccio Gucci worked as a porter in his youth, to the lining of an archival bag that inspired the first Jackie.

To create the distinctive lip, the Rouge à Lèvres Mat lipstick in Gucci Rosso Ancora was used for an eye-catching, long-lasting finish.