Keep It Gucci: The Art of Silk
A new campaign starring Julia Garner is captured in a visual narrative that explores mystery, movement, and allure while celebrating the House’s heritage in silk.
The 90 x 90 Project, Limited-Edition Designs


A special initiative brings together nine visionary artists to reinterpret the House’s emblematic silk scarves across five timeless Gucci themes.
A DIGITAL EXPERIENCE
Ever-Evolving Artistry
Explore the virtual gallery of the limited-edition styles and bring your own interpretation to Gucci’s iconic silk scarf by digitally creating your own design.
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Woven into the Night
Gucci’s enduring silk heritage unfolds in a new campaign starring Julia Garner, captured by Steven Meisel.
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