品牌于伦敦的现代艺术汇聚地举办2025早春系列时装秀，探索与伦敦之间的历史渊源。1897年，品牌创始人Guccio Gucci奔赴伦敦，在The Savoy酒店担任行李员。在伦敦活力风情的激励下，他重返佛罗伦萨，创办门店，打造旅行单品，渴望透过行李箱设计诠释全新生活方式。百余年弹指而逝，伦敦仍然是公认的文化交融之城，与品牌坚持经典叙事美学扎根于典藏元素、不懈进行自我探索的历程如出一辙。
创作总监Sabato De Sarno以多次伦敦之旅为灵感来源，致力于在艺术、设计和时尚交织融合的泰特现代艺术馆演绎伦敦美学精髓。伦敦和泰特现代艺术馆一脉相承，理念相通，是Sabato De Sarno对2025早春系列时装秀进行美学诠释的理想之地。
收听Gucci播客特别节目，和作家Charlie Porter一同探索更多有关Gucci起源的精彩故事，以及品牌与伦敦的紧密联结。
For the Gucci Cruise 2025 fashion show in London, the House is collaborating with not-for-profit Grow to Know by contributing a tapestry of around 10,000 plants from the runway set-up at the Tate Modern to the organization. The greenery will be used for projects around the city including ‘Life Under the Westway’, cultivated by Grow to Know, aimed at transforming Maxilla Gardens into a community garden that tells local stories of the past and present. The initiative is also supported by the Royal Horticultural Society and Life Under the Westway: Maxilla Gardens will open the first RHS Community Chelsea garden this May in association with the RHS Chelsea Flower Show.
The collaboration is part of the House’s efforts towards the sustainable management of collection presentations, digital events, and advertising campaigns through the ISO 20121 certification, which all Gucci’s physical shows have obtained since September 2019, under which reusing and extending the life of sets is a best practice. Additionally, through the Gucci Changemakers Volunteering program, employees will have the opportunity to actively contribute to community projects supported by Grow to Know, which is committed to cultivating community, creative and cultural nature access, and action.
“To explore a creative direction is to bring yourself into an already-existing space and show it through your eyes, working from room to room with the goal of reshaping the building again. We choose London for the Cruise show, knowing that was the right choice. I owe a lot to this city, it has welcomed and listened to me. The same is true for Gucci, whose founder was inspired by his experience there. The House’s return is driven by a desire to be immersed in its distinctive essence, its creative driving force with its limitless capability to put together contrasts, make them converse, and find ways to coexist. Today we are here to celebrate that spirit. Tate Modern is the perfect cross-section to narrate the city’s essence, with its great Turbine Hall that welcomes and gathers everyone, and with the Tanks, generators of ideas.” Sabato De Sarno
