Lou Doillon
for #GucciGig

Lou Doillon has never been afraid to let her emotions show.

For #GucciGig, a pair of oversized Gucci sunglasses in bubblegum pink acetate and glittering crystals becomes the motif for a whirlwind tour with her band.

While rock-and-roll bohemia appears to fuel her music, but as always with Lou, there’s a deeper, more personal connection to the interior life beneath it all.

Throughout her 20-year career her heart and soul pulsate throughout her work, whether in music, film, fashion, or art. Complicated love affairs, late nights, and poignant personal memories all form the basis for her latest album ‘Soliloquy’, which moves from bittersweet to intense and upbeat with ease. Listening to her singular, beguiling voice on ‘It’s You’, a song made in collaboration with Cat Power, there’s a sense that Lou always lets her emotions steer her.

There are many templates for quintessential French chic, including Lou’s own mother Jane Birkin. Ignoring this blueprint, she developed her own style, a pastiche of irreverence and effortlessness and elegance. This is evident in her backstage tour diary for #GucciGig, featuring her vintage-film look DIY videos.

There’s a part of her that has always gravitated towards the beauty of the imperfect—the messy hair, the artfully untucked shirt—rather than classic Hollywood glamour, and that comes through in the power of her music too. — Ana Kinsella

Discover Lou Doillon’s playlist on Gucci’s new Spotify profile, ‘XX’.