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スティーブン・マイゼルのレンズを通して捉えられたジュリア・ガーナーは、夜の帳の中でシルクスカーフに宿るしなやかなエレガンスを浮かび上がらせます。 
ジュリア・ガーナーを主役に迎えた最新広告キャンペーンは、グッチが受け継ぐシルクのヘリテージに敬意を表しながらその神秘性や動き、魅力を解き明かすビジュアルストーリーという形が取られました。秘匿と露見の狭間に佇むジュリア・ガーナーが、街灯の下で囁かれる会話を盗み聞きしたひとときのような、つかの間のわくわくするような感覚を呼び覚まします。光に包まれた夜の街を舞台とするビジュアルは、光と影、存在と謎が完璧に調和した映画のワンシーンのように展開します。フレームの向こうまで吹き渡る風のエフォートレスなリズムに乗せてたなびくスカーフが、身に着ける人の一部のように動いています。

1966年にイタリア人イラストレーターのヴィットリオ・アッコルネロ・デ・テスタがデザインした、季節の花の繊細なブーケのようなフローラのモチーフは、時を超えたエレガンスのシンボルとして受け継がれています。グッチのシルクスカーフは、ネックに巻いても、ヘッドスカーフとして結んでも、あるいは動きの途中でつかんでも、現代に合わせて再解釈されたグッチのコードに宿る揺るぎないスピリットを表現し続けます。

Artistic Director: Baron & Baron Inc. 
Photographer: Steven Meisel 
Director: Fabien Baron  
Stylist: Ibrahim Kamara 
Music: ‘Looking For Love’ Performed by Chromatics  
Written by John Padgett & Ruth Radelet 
(P) Italians Do it Better  
(C) Italians Do It Better and Superior Music Publishing
Read More ^
全新广告形象大片由摄影师Steven Meisel掌镜,Julia Garner倾情演绎,赞颂品牌富有传奇色彩的丝巾以及它在品牌创意传承中所占据的重要地位。 延续古驰风尚:桑蚕丝艺术
A new campaign starring Julia Garner and lensed by photographer Steven Meisel celebrates the House’s storied silk scarves and their legacy within the House’s creativity. Keep It Gucci: The Art of Silk
A new campaign starring Julia Garner and lensed by photographer Steven Meisel celebrates the House’s storied silk scarves and their legacy within the House’s creativity. Keep It Gucci: The Art of Silk
A new campaign starring Julia Garner and lensed by photographer Steven Meisel celebrates the House’s storied silk scarves and their legacy within the House’s creativity. Keep It Gucci: The Art of Silk
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