Packaging
The Finishing Touch
The House signature packaging comes in Rosso Ancora – a distinctive color chosen by Creative Director, Sabato De Sarno, to mark the beginning of Gucci's new creative chapter.
Signature Packaging
Boutique Shopping Bag
Each Gucci item is considered a special gift.
Gucci Rosso Ancora
Gucci's history is filled with the color red, from The Savoy hotel's staff elevator where our founder Guccio Gucci worked as a porter to the lining of the first Jackie handbag.
Frequently Asked Questions
In line with our commitment, Gucci has included the following features:
In-store packaging features responsibly sourced paper and cardboard.
In order to facilitate recycling at the end of its life, our shopping bag handles are made from paper, making our shopping bag mono material.
Dust bags and suit carriers are made from recycled cotton.
For Gucci’s online products, we have also introduced specific innovations related to freight packaging:
Outer box, protection fillers and tape in paper from responsibly managed sources;
The outer box is reusable for returns;
The packaging is adaptable and designed to fit as best as possible the product it contains to optimize transport.
Each Gucci item is treated as a special gift and is carefully prepared in one of our signature packaging options of your choice.
May we help you?
Find out everything you need to know about the Gucci universe with a Client Advisor.