The Wonder of Gyeongbokgung Palace

Built in 1395, the Gyeongbokgung Palace was not only the main royal palace of the Joseon Dynasty, but also a center of great developments in science, literature, architecture, and art, including the creation of Hangul (the Korean alphabet) and the advancement of astronomy throughout its history. Highlighting how Gyeongbokgung Palace continues to embody the past and present, the House has chosen the remarkable location for its Cruise 2024 fashion show.

Debuting in front of Geunjeongjeon, the main hall of the palace renowned for being the venue of royal ceremonies as well as for receiving foreign dignitaries during the Joseon Dynasty (1392 – 1910), the fashion show creates a moment for the culture and heritage of Italy and South Korea to come together in a singular event. In occasion of the show, the House continues its commitment to sustain, preserve, and promote cultural and artistic sites by supporting the conservation and restoration of Gyeongbokgung Palace, spotlighting the heritage-infused beauty of Seoul and of a creativity that lends itself to traversing space and time.