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Where Light Finds Us
An evocative narrative that explores the meeting of two souls, Yara Shahidi and George MacKay, is presented in a new campaign for Spring Summer 2025 through the lens of director Xavier Dolan.
In a delicate and captivating balance between light and shadow, between movement and stillness, Where Light Finds Us portrays a connection that is revealed through fragments of emotions and subtle gestures. The campaign goes beyond capturing imagery, inviting viewers to immerse themselves in a sensory and emotional experience – a call to be moved by the power of light and the courage to be authentic, even in the most fragile and fleeting moments.
The Spring Summer 2025 collection blends seamlessly into this narrative, becoming an integral part of the story as each element—including the Bamboo Diva, a reinterpretation of the Bamboo 1947—reflects the House’s vision in which the wardrobe becomes a means of expressing personal freedom and celebrating the beauty of the everyday.
The Spring Summer 2025 collection blends seamlessly into this narrative, becoming an integral part of the story as each element—including the Bamboo Diva, a reinterpretation of the Bamboo 1947—reflects the House’s vision in which the wardrobe becomes a means of expressing personal freedom and celebrating the beauty of the everyday.
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