Gucci Is a Feeling

In his third year with the House, Global Brand Ambassador Jannik Sinner stars in a new campaign that celebrates his journey and Gucci’s relationship with tennis.

The new campaign with tennis player Jannik Sinner recalls a special part of Gucci’s heritage, a relationship that goes back to the 1970s, when the House created its first tennis-inspired pieces. Now, showcasing the championed athlete on the court through the reportage-style lens of Riccardo Raspa, Gucci redefines the connection between tennis and the House’s heritage, spotlighting shared ideas of elegance and lifestyle. In the photo series, Jannik Sinner perfectly embodies these values while inspiring audiences by the beauty of tennis, from tradition to innovation.