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New memories take shape in the Gucci Eyewear campaign for Spring Summer 2025 starring a cast that includes Global Brand Ambassador Ni Ni against the sunny backdrop of a road trip.
Capturing carefree moments under clear skies, the cast showcases new sunglasses and optical frames that seamlessly blend elegance and boldness, each embracing one's individuality. Slender oval and cat-eye shades are adorned with the signature Double G logo, while other designs feature thicker temples and metal silhouettes, accentuated with the Interlocking G emblem or the GG Monogram. The oversized styles add a contrasting touch to the collection, highlighted also in the men’s flat-top shades and square optical glasses embellished with the Web stripe – truly redefining the allure of contemporary classics.

Photographer: Tyler Mitchell
Stylist: Francesca Burns
Casting Director: Piergiorgio Del Moro
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Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.A Sunlit View
 

Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.A Sunlit View
Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.A Sunlit View
Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.A Sunlit View
Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.A Sunlit View
Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.A Sunlit View
Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.A Sunlit View

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