A continuum of craft, taste and culture that passes through time, the fashion house is one that has many owners and guardians: craftspeople and artisans, creative directors and designers, communicators and customers, each with their own histories entwined. At once universal and personal, Gucci embodies a variety of expressions, with its clothing and accessories, its particular style, adapted and evolved through generational shifts, moving from then to now and to the future, traveling through time.

Today, the collection could be seen as foundational, that says something of Gucci in its codes and beliefs both past, present and future; things that have meant something to many, adopted and adapted in their own way.

A distinctive sense of Italian style, characterized by ‘sprezzatura’ – the perfectly imperfect, a studied effortlessness – a way of living and dressing that has been integral to Gucci's aesthetic from the beginning, is something that permeates the collection and its presentation. Since its inception, the Gucci world has always been one cinematic in its scope, with objects made for both men and women, stylized and sumptuous, character-driven and individually adaptable, and here, they are brought together once more.