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Gucci Après-Ski
A cast of mountain-goers embarks on an alpine getaway with a special Winter wardrobe expanding upon the House’s vision of a travel-minded lifestyle.
Against the backdrop of scenic peaks and a charming chalet, the cozy conviviality at the heart of the Gucci Après-Ski selection comes to the fore. In the campaign, friends venture out in coordinating sets defined by chevron-patterned quilting or the GG Monogram, as well as lug-soled boots inspired by cold-weather footwear and ski mask silhouettes from the Gucci Eyewear collection.
Further encapsulating the House’s sport-inspired selection, the campaign offers a special preview of a forthcoming chapter of adidas x Gucci. Puffer jackets, sweaters, hiking-inspired boots, as well as the Gucci Diana tote bag and duffle bag enriched with a velvet logo expand upon the creativity seen in the collection combining the codes of the House with those of the sportswear brand.
Art Director: Christopher Simmonds
Photographer: Mark Peckmezian
Director: Akinola Davies Jr
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