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Fall Winter 2024:
The New Campaign
Creative Director Sabato De Sarno presents his vision of the men’s wardrobe, speaking to the idea that fashion is about freedom of interpretation.
Distinctive attitudes, each unlike the other, come to the fore in the intensity of a gaze, the nuance of a gesture, the timbre of a voice. The breadth and beauty of human expression is laid out in an authentic and vibrant way, bringing the House’s latest collection to life in a world where rules and patterns give way to identity and idiosyncrasy. The stars of the campaign, models who coexist in fashion’s ever-dynamic tenses of past, present, and future, unveil facets of their character, becoming a forum of honest reflection on selfdom, desires, and everything in between. Each portrays looks from the new collection in their own way in a campaign where personality is the protagonist.
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