Reinterpreting the Gucci Bamboo 1947

Love, an oneiric dimension, a visceral sense of story and allegory wrapped in a well drafted package, universal emotions and unrealistic worlds – these are just some of the messages that the creators aim to convey through their artworks. 

Through unexpected videos, abstract photographs, illustrations, cartoons, a curated selection of artists depicts the Gucci Bamboo 1947 handbag—a new design by Alessandro Michele and part of the House’s signature Beloved lines. 

In 1947 – amidst Italy’s post-war era in which traditional raw materials were difficult to come by – the enterprising founder, Guccio Gucci, with the help of the House’s visionary Florentine artisans, decided to use the lightweight and durable bamboo for the handle of a purse, thus forging an instant emblem. In the decades to come, the Bamboo Bag became a fixture among Hollywood’s leading ladies and the international jet set, consolidating the style’s status as an innovative icon around the world.