The Beautiful Transformation

Female friendships, coming of age and the metamorphosis a girl makes into becoming a woman and her authentic self.

The themes behind fragrance Gucci Bloom Acqua di Fiori inspired a group of young female creatives to design and write original works. Inside their drawings and illustrations are texts and poetry that together tell a story which is sometimes personal, comical and intimate. The artists—from all over the world—have woven in elements from the fresh and green fragrance into their designs. Visual details from the scent include the green Herbarium print packaging, the ingredients of green Galbanum and Cassis buds, and the pale pink bottle.