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The storylines of Gucci and The Savoy have been intertwined for over a century, beginning in the late 1800s when a young Guccio Gucci – founder of the House – traveled from his hometown of Florence to London and worked at the hotel as a porter.
A special immersive space celebrates the intertwined narratives of Gucci and The Savoy. Gucci and The Savoy
 

  • Images courtesy of The Savoy
Ein besonderer immersiver Raum feiert die gemeinsame Geschichte von Gucci und dem Savoy. Gucci und das Savoy

 There, Guccio observed the comings and goings of the international jet set and the beautiful luggage that accompanied them. He came into contact with the magic of travel at a time when it was synonymous with discovery, acting as a bridge between diverse cultures. 

Anspielungen auf die Ursprünge des Hauses in der Welt des Reisens ziehen sich wie ein roter Faden durch das Narrativ. So wurde bereits 1921 in einer der ersten Werbeanzeigen für „VALIGERIA“ (Gepäck) geworben. In den 30ern war ein neckischer Portier auf den Messingetiketten der Gepäckstücke von Gucci zu sehen.

Ein besonderer immersiver Raum feiert die gemeinsame Geschichte von Gucci und dem Savoy. Gucci und das Savoy


Today, the shared narrative of Gucci and The Savoy continues through the Gucci Savoy collection, a line of heritage-infused trolleys, trunks, duffle bags, and other accessories, whose name pays homage to the connection, and through a special ephemeral space within the storied hotel that will remain open until January 15, 2023.

Ein besonderer immersiver Raum feiert die gemeinsame Geschichte von Gucci und dem Savoy. Gucci und das Savoy
 

  • Images courtesy of The Savoy


The space, entitled Gucci Valigeria and located in the Upper Thames Area of the hotel, showcases a curated selection from the Gucci Savoy collection as well as pieces from the Gucci Lifestyle line, ranging from travel sets and stationery to pet accessories. All items will be available for purchase at The Savoy through an omnichannel experience.

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