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Shot on location in New York, the verdant campaign set was abundant with many flowers and plants, styled to create an imaginary garden and the memory of a stroll inside of it.
A special look at images captured between takes from the Gucci Bloom campaign. Behind-the-Scenes
 

A special look at images captured between takes from the Gucci Bloom campaign. Behind-the-Scenes
 

A special look at images captured between takes from the Gucci Bloom campaign. Behind-the-Scenes

“The vision of the campaign is the idea of urbanity and how scent can be a way to travel somewhere that does not exist, that is purely imagined, it’s a surreal idea of wearing a garden,” Alessandro Michele Gucci Creative Director

A special look at images captured between takes from the Gucci Bloom campaign. Behind-the-Scenes
 

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