Chinese New Year of the Mouse

The campaign for Chinese New Year of the Mouse is a ride into Disney’s theme park together with Earl Cave, NiNi and Zoe Bleu Arquette.

Disney’s famous cartoon-style fantasy world of theme park rides sets the scene for the Chinese New Year of the Mouse campaign. Walt Disney’s Mickey Mouse leads the way inside Disneyland for the new campaign shot by photographer and director Harmony Korine starring Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette. The backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party, with its giant spinning tea cups appear in the colourful energetic imagery. Disney’s character is playfully incorporated into ready-to-wear and accessories from the special collection designed by Alessandro Michele.

CREDIT: Disney x Gucci © Disney