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Deriving from the Arabic word for ‘stars,’ the House’s new campaign celebrates Ramadan with a dedicated collection highlighting the meditative beauty of the festivity.
Exploring the duality of light and shadow, sand and sky, Gucci Nojum captures the clarity of color across a vibrant desert landscape. The imagery embraces Ramadan’s essence with a special selection featuring flowing ready-to-wear silhouettes that resonate with the occasion’s cultural traditions and values. Crafted for Ramadan, these styles are showcased alongside elegant editions of emblematic designs such as the Gucci Bamboo 1947 and Jackie Notte handbags in iridescent leather.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Photographer: Prod Antzoulis
Stylist: Omaima Salem
Casting Director: Piergiorgio Del Moro 
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Set across a vibrant desert landscape, the House celebrates Ramadan with the Gucci Nojum campaign.Gucci Nojum系列
 

Set across a vibrant desert landscape, the House celebrates Ramadan with the Gucci Nojum campaign.Gucci Nojum系列
Set across a vibrant desert landscape, the House celebrates Ramadan with the Gucci Nojum campaign.Gucci Nojum系列
Set across a vibrant desert landscape, the House celebrates Ramadan with the Gucci Nojum campaign.Gucci Nojum系列
Set across a vibrant desert landscape, the House celebrates Ramadan with the Gucci Nojum campaign.Gucci Nojum
Set across a vibrant desert landscape, the House celebrates Ramadan with the Gucci Nojum campaign.Gucci Nojum
Set across a vibrant desert landscape, the House celebrates Ramadan with the Gucci Nojum campaign.Gucci Nojum

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