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Keep It Gucci: The Art of Silk 

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A new campaign starring Julia Garner is captured in a visual narrative that explores mystery, movement, and allure while celebrating the House’s heritage in silk.

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The 90 x 90 Project, Limited-Edition Designs

A special initiative brings together nine visionary artists to reinterpret the House’s emblematic silk scarves across five timeless Gucci themes. 

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90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré
90 x 90 project printed silk carré

A DIGITAL EXPERIENCE

Ever-Evolving Artistry

Explore the virtual gallery of the limited-edition styles and bring your own interpretation to Gucci’s iconic silk scarf by digitally creating your own design.

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Gucci: The Art of Silk 

A new book offers an in-depth exploration of the House’s storied silk scarves—their history, artistry, and cultural significance. 

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Woven into the Night 

Gucci’s enduring silk heritage unfolds in a new campaign starring Julia Garner, captured by Steven Meisel. 

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