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Stories
Inspirations & Codes
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Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Inspirations & Codes
Ad Campaigns
Ad Campaigns
Inspirations & Codes
Ad Campaigns
Ad Campaigns
Inspirations & Codes
People & Events
Inspirations & Codes
Ad Campaigns
A new campaign starring Julia Garner and lensed by photographer Steven Meisel celebrates the House’s storied silk scarves and their legacy within the House’s creativity.
Gucci Bamboo: Decoding an Icon — a new exhibition celebrating the legacy of the Gucci Bamboo 1947 bag.
A new video explores the history and enduring craftsmanship that makes the Gucci Jackie 1961 one of the House’s most cherished handbags.
A journey through craft and heritage—unveiling the refined artistry behind the Gucci Horsebit 1955 in a new video.
Watch as the journey of craftsmanship behind the Gucci Horsebit 1953 loafer unfolds in a new video.
A special video showcases the artistry behind the Gucci Bamboo 1947, an icon brought to life by the House’s artisans.
Where Light Finds Us, the new Spring Summer 2025 campaign, illuminates moments of connection and authenticity.
Sunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.
The Gucci cub3d sneaker connects with the liberating power of dance and its ability to free the spirit in the House’s new project.
Yara Shahidi and George MacKay star in Where Light Finds Us, the Spring Summer 2025 campaign that tells an evocative story of balance and connection.
For Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form.
The new store windows concept, Endless Narratives, intertwines objects and ideas, creating infinite stories through a mirrored library.
Celebrating a night of cinema and television, friends of the House were seen in Gucci at the 82nd Annual Golden Globe Awards.
The House unveils three new Eaux de Parfum to join The Alchemist’s Garden collection.
The House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.
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