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The Beautiful Transformation
Female friendships, coming of age and the metamorphosis a girl makes into becoming a woman and her authentic self.
The themes behind fragrance Gucci Bloom Acqua di Fiori inspired a group of young female creatives to design and write original works. Inside their drawings and illustrations are texts and poetry that together tell a story which is sometimes personal, comical and intimate. The artists—from all over the world—have woven in elements from the fresh and green fragrance into their designs. Visual details from the scent include the green Herbarium print packaging, the ingredients of green Galbanum and Cassis buds, and the pale pink bottle.
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- London-based illustrator Fee Greening’s fairytale like drawings explore the perfume's theme of a woman’s transformation, depicting half plant and half human mythological beasts.
- FEE GREENING @feegreening
- Antique botany drawings of the plants used for Gucci Bloom Acqua Di Fiori connects with romance, in Brazilian artist Verena Smit’s work.
- VERENA SMIT @verenasmit
- Colorful, cynical and relatable, Rome-based Emma Allegretti’s imagines a character who experiments with a recipe to transform herself, only to find the best version of herself is already inside her.
- EMMA ALLEGRETTI @allegrettiallegretti
- Whimsical drawings by Melbourne-based artist Frances Cannon imagine a story of a woman who discovers the untamed beauty of life by embracing nature and herself fully.
- FRANCES CANNON @frances_cannon
- “Within these portraits I depict women who are familial, who are friends, and who I have the pleasure of passing by,” New York based illustrator Amber Vittoria.
- AMBER VITTORIA @amber_vittoria
- Joy Miessi was inspired by her favorite park Hampstead Heath in North London. Each work tells a story of herself and her friends in the park and the bonds they formed there.
- JOY MIESSI @joymiessi
- Delicate faces appear in the floral ingredients of Gucci Bloom Acqua di Fiori in Langley Fox Hemingway’s work which she describes as sometimes eerie and emotional.
- LANGLEY FOX @langleyfox
- London-based illustrator Polly Nor’s work was inspired by conversations between friends but also represents how it feels to be a woman today.
- POLLY NOR @pollynor
- “I wanted each little character to have something special about them: maybe the smile, or the coat—something that they each have to share,” Joana Alvillez on her quirky female characters for the project.
- JOANA AVILLEZ @joanaavillez
- Artist Frances Wilks drew from her memories. "It was important for me to convey the message that life is an adventure largely of your own creation, and inspire people to create their own story."
- FRANCES WILKS @franceswilks
- Capturing the moodiness and joy of adolescence in short story bound together with a poem, Milan-based artist Coquelicot Mafille.
- COQUELICOT MAFILLE @coquelicotmafille
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