Doraemon x Gucci

Appearing in a special campaign to transform everyday activities into joyful adventures, Doraemon is a cat-type robot sent from the XXII century to help a young boy called Nobita Nobi with secret gadgets from his four-dimensional pouch.

To celebrate Lunar New Year, Alessandro Michele has imagined a playful collection featuring the famous Japanese manga character Doraemon in its signature blue color over the GG motif on a range of accessories and ready-to-wear pieces. In the campaign shot by photographer Angelo Pennetta with a video directed by Akinola Davies, Doraemon brings color into people’s lives.