Harris Dickinson in the Gucci Archive

“A place which ostensibly preserves the past, but which is actually a bridge to the contemporary,” as Creative Director Alessandro Michele describes it, the Gucci Archive in Palazzo Settimanni becomes the backdrop of a GQ photo and video editorial that spotlights the reemergence of the House’s GG monogram in blue, originally introduced in the ‘70s. Within the 15th-century palace in Florence, actor Harris Dickinson discovers archival and new bags defined by the dark blue and beige palette, as well as the red and blue Web. Suitcases, carriers, briefcases and backpacks recall the House’s legacy in luggage, which continues in Love Parade with a selection of Ophidia travel bags. Regarding his experience within the space, Harris Dickinson tells GQ, “I have a particular fondness for preservation and history – it’s a reflection of the art of the time, an extension of society, of people's desires, it’s everything. So, to be amongst that feels special."

Creative Director: Sandro Leko
Photographer: Bob Foster
Video Director: Aria Shahrokhshahi 
Stylist: Eniola Dare
Art Director: Faia Moltedo