Continuing the journey through a pink world filled with pop references and kawaii cuteness, Gucci Flora Gorgeous Jasmine takes the center stage as a medium of pure joy that evolves into a cheery dreamscape.

Showcased in a campaign fronted by multi-platinum selling recording artist, songwriter, and trailblazer Miley Cyrus, the story takes us on an expressive leap of imagination inspired by the delicious scent, directed and shot by artist Petra Collins.

A radiant composition encouraging freedom and joyful serenity, Gucci Flora Gorgeous Jasmine scent is led by Grandiflorum Jasmine. Blended with base notes of Sandalwood and Benzoin, its sensuality creates a skin imprint unique to the wearer, while notes of Mandarine Essence and Magnolia Accord, infuse the scent with joyful serenity.

With a scent inspired by the believed mystical power of the Gardenia Flower, Gucci Flora Gorgeous Gardenia is reintroduced as a joyful floral Eau de Parfum.

Blended with the solar note of Jasmine Grandiflorum Absolute, the signature scent is steeped in with a cheerful Pear Blossom accord and a touch of Brown Sugar.

Inspired by the power of the turquoise stone–often associated with hope and protection–its namesake shade cloaks the elongated bottle with a dream-like influence.

Reimagined in Alessandro Michele’s vision, the House’s distinctive Flora pattern seals the design with a magical touch, fortifying Gucci Flora Gorgeous Jasmine as an object of inner inspiration.