Packaging
Choose the perfect unboxing experience for you
The House signature packaging comes in Rosso Ancora – a distinctive color chosen by Creative Director, Sabato De Sarno, to mark the beginning of Gucci's new creative chapter.
Whether your item is to give or to keep, you can choose one of our three distinct packaging options at checkout to make it special.
Explore the selection
Online Exclusive Tote
The signature Gucci box comes with a canvas tote bag made from recycled cotton, a complimentary piece that can be used again and again.
Signature Box
The house's signature box in Rosso Ancora red is minimalist and elegant packaging; perfect for a unique gift for yourself or your loved ones.
Boutique Shopping Bag
The signature Gucci box comes with the same shopping bag found in our boutiques. Paper and cardboard used for shopping bags and handles come from responsibly managed sources.
Gucci Rosso Ancora
Gucci's history is filled with the color red, from The Savoy hotel's staff elevator where our founder Guccio Gucci worked as a porter to the lining of the first Jackie handbag.
Frequently Asked Questions
In line with our commitment, Gucci has included the following features:
In-store packaging features responsibly sourced paper and cardboard.
In order to facilitate recycling at the end of its life, our shopping bag handles are made from paper, making our shopping bag mono material.
Dust bags and suit carriers are made from recycled cotton.
For Gucci’s online products, we have also introduced specific innovations related to freight packaging:
Outer box, protection fillers and tape in paper from responsibly managed sources;
The outer box is reusable for returns;
The packaging is adaptable and designed to fit as best as possible the product it contains to optimize transport.
All Gucci.com orders come with complimentary gift wrap which includes a signature Gucci gift box tied with a Gucci satin ribbon or gift bag. Gucci gift boxes are only available for products 45 cm x 45 cm x 20 cm and smaller. You also have the option of including a personalized gift message and excluding the price from the order invoice.
To protect your item on its way to you or due to sizing constraints, not all items are compatible with each packaging. While we will do our best to meet your preference, we will send your order to you in the most secure option.
If the option you choose is no longer in stock or is unavailable in the correct size for your item, we will send your order in another packaging option that uses the Gucci signature box.
May we help you?
A Client Advisor is available to help you choose the best option.