


Product Details
A celebration of identity, the new Sérum de Beauté Fluide Soyeux silk priming serum has been meticulously crafted to harness, reveal and perfect the distinctive qualities of the individual. Its universal, non-sticky formula is suitable for all skin types—gliding on smoothly to even tone and plump skin while creating a natural finish with a soft glow effect. Imbued with lightweight agents that blur fine lines and pores, the primer can be worn alone or in preparation for a fuller look using other beautifying tools like Gucci’s Fluide De Beauté Fini Naturel liquid foundation.
- Translucent
- Universal formula suitable for all skin types
- Luminous, natural finish for even tone and plumping effect
- Imbued with a spherical powder for seamlessly silky application
- Contains squalane, a natural-origin emollient derived from olive, mimicking the natural oils that the body produces to protect the skin and helping to replenish the natural moisture barrier.
- Varied applications – Warm small amount on a sanitized palette or your hand, then apply using fingertips, a disposable sponge or a foundation brush
- Adjustable results – Can be worn alone to blur the effects of pores, lines and wrinkles, or used as a long-lasting base to comfortably keep foundation in place
- Encased in transparent, frosted glass topped with a pale pink cap and embossed with the Gucci logo
- Dermatologically tested
- This product is made using an animal-friendly, vegan formula
- Made in Italy
- Please note, returns on this item will be accepted only if the product is intact.
Free import duties, shipping & returns info
Shipping Service & Fee
| Delivery Estimate |
Standard Shipping Free | Estimated delivery within 3 – 6 business days. A signature will be required upon delivery. |
Collect In-Store Free | Estimated delivery within 1 – 2 business days. Store Collection Period: 14 days |
Duties and estimated taxes are included in the final total displayed at checkout.
Canadian import duties are covered by Gucci.
Pre-order, Made to Order and DIY items will ship on the estimated date noted on the product description page.
For Collect In-Store orders, we offer a 30-day return window in-store or by contacting Client Services. The return window starts on the day when your item was made available for collection.
Items must remain in their original condition with all labels attached and intact. Please note, Made to Order and personalized items are not returnable.
Additional information is available during the checkout process or on the FAQs Section.
*Please note that we cannot offer the in-store return service for any Vault items. For more information, read the "Return a Vault item" section on the FAQs.
United States
Shipping Service & Fee | Delivery Estimate |
Standard Free | Click here to view shipping and delivery information. |
Payment Options
Gucci accepts the following forms of payment for online purchases:
PayPal may not be used to purchase Made to Order Décor or DIY items.
The full transaction value will be charged to your credit card after we have verified your card details, received credit authorisation, confirmed availability and prepared your order for shipping.
For Made To Order, DIY, personalised and selected Décor products, payment will be taken at the time the order is placed.
For more information about payment, visit our FAQs Section.
Gucci Packaging


Beauty products are delivered in their original packaging. If the option is available at the checkout, they can be shipped with the online-exclusive reusable cotton tote or the Boutique Shopping Bag featuring the House's signature logo. Please note that images are for illustrative purposes only.