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Unfolding inside seven rooms of the Palatine Gallery in Pitti Palace, the Gucci Cruise 2018 collection by Alessandro Michele was woven with a Renaissance influence.
Gowns with crystals, pearls or bows worn with elaborate hand bracelets. Lapels on men’s brocade suits pinned with three dimensional brooches of faces from Greek mythology: Silenus, the companion of Dionysus and Hercules, the son of Zeus. A new way of writing the House name—Guccy, Guccify and Guccification—found by Alessandro Michele through tags on Instagram, appearing on ready-to-wear and bags. Accessories crafted in retro shapes featured GG and butterfly hardware, and gold laurel crowns—evoking the goddesses of old Hollywood—were carried by hand or circled the models heads.
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Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
 

Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
 

Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
 

Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse

“I like popular culture and this is the reason why I like the Renaissance because it is super pop. Pop means we all understand it and admire it.” Alessandro Michele Gucci creative director

Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
 

Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
 

Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
Presented in Florence’s Palatine Gallery, the Cruise 2018 collection.A New Verse
 

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