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Introducing
the Gucci B

Freedom of interpretation flourishes in Creative Director Sabato De Sarno’s vision as the new Gucci B bag continues to ground the House’s heritage-inspired narrative while exploring a contemporary aesthetic.

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The Gucci B – Sabato De Sarno’s latest bag for the House inspired by an archival predecessor from the 1950s – takes the spotlight.

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Explore the Gucci B bag for women and men, and discover the styling options.

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Chat with an Online Sales Associate live from Monday to Friday from 9 am to 8 pm and Saturdays from 9 am to 6 pm (except Statutory Holidays and days of severe weather).
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