GUCCI X ŌURA

A journey of self-discovery begins with the Gucci x Ōura Ring, a smart accessory that tracks the body’s messages to provides personal insights that allow the wearer to own their potential.

Linking the worlds of luxury and technology through a sleek 4-gram ring, Gucci x Ōura is about life as much as it is about lifestyle. Celebrating individuality from the inside out, the smart ring features the House’s Interlocking G logo framed by a gold braided trim, as well as Ōura’s research-grade sensors tracking heart rate, temperature, and sleep activity. Once placed on the finger, every minute of every day becomes an opportunity to better understand the self as the ring translates the body’s hidden signals in the Ōura App. A dialogue between mind and body is thus sparked, gradually revealing a full expression of the self. 

In the campaign video, a day is played on repeat, its 24 hours perpetually optimized each time through the insights of the Gucci x Ōura Ring. From a peaceful night’s sleep to a quickened pulse at a late-night liaison, the ring with the Ōura App analyzes the protagonist’s health data to propose science-backed content, empowering her to unlock her greatest potential.