The faces of new scent Gucci Mémoire d’une Odeur were unveiled after the Cruise 2020 fashion show during a party at Palazzo Brancaccio, a 19th-century noble residence in the center of Rome. Led by British singer, songwriter and actor Harry Styles, the cast also includes Harris Reed, Zumi Rosow and Ariana Papademetropoulos among other talents, shot in a campaign by Brad Elterman.
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