Ad CampaignsThe new Gucci Together campaign portrays shared stories and enduring connections, captured by Tina Barney for Mother’s Day.
People & EventsGucci | Bamboo Encounters reveals a special exhibition reimagining the House’s legacy of bamboo through the unique contributions of contemporary designers.
Inspirations & CodesA contemporary tribute to the House’s heritage in silk, the 90 x 90 project invites nine visionary artists to reimagine Gucci's silk scarves through five enduring themes.
Ad CampaignsA new campaign starring Julia Garner and lensed by photographer Steven Meisel celebrates the House’s storied silk scarves and their legacy within the House’s creativity.
People & EventsA curated gathering of guests at the opening of Gucci Bamboo: Decoding an Icon in Shanghai.
Inspirations & CodesGucci Bamboo: Decoding an Icon — a new exhibition celebrating the legacy of the Gucci Bamboo 1947 bag.
Inspirations & CodesA new video explores the history and enduring craftsmanship that makes the Gucci Jackie 1961 one of the House’s most cherished handbags.
Inspirations & CodesA journey through craft and heritage—unveiling the refined artistry behind the Gucci Horsebit 1955 in a new video.
Inspirations & CodesWatch as the journey of craftsmanship behind the Gucci Horsebit 1953 loafer unfolds in a new video.
Inspirations & CodesA special video showcases the artistry behind the Gucci Bamboo 1947, an icon brought to life by the House’s artisans.
Ad CampaignsWhere Light Finds Us, the new Spring Summer 2025 campaign, illuminates moments of connection and authenticity.
Ad CampaignsSunlit destinations with a cast including Global Brand Ambassador Ni Ni in the Gucci Eyewear campaign for Spring Summer 2025.
Inspirations & CodesThe Gucci cub3d sneaker connects with the liberating power of dance and its ability to free the spirit in the House’s new project.
Ad CampaignsYara Shahidi and George MacKay star in Where Light Finds Us, the Spring Summer 2025 campaign that tells an evocative story of balance and connection.
Ad CampaignsFor Valentine’s Day, a special campaign envisioned by Creative Director Sabato De Sarno and photographed by Tina Barney presents an authentic exploration of love in its most genuine form.
Inspirations & CodesThe new store windows concept, Endless Narratives, intertwines objects and ideas, creating infinite stories through a mirrored library.
People & EventsCelebrating a night of cinema and television, friends of the House were seen in Gucci at the 82nd Annual Golden Globe Awards.
Inspirations & CodesThe House unveils three new Eaux de Parfum to join The Alchemist’s Garden collection.
Ad CampaignsThe House celebrates the Year of the Snake with Global Brand Ambassadors Xiao Zhan and Ni Ni in a campaign honoring familial bonds and cherished traditions passed down through generations.
Inspirations & CodesCapturing behind-the-scenes moments from the Gucci Gift campaign with featured friends and family.
Inspirations & CodesThe House celebrates the festive season with Gucci Winter Dream, an artistic installation and special art walls in the city’s renowned Design District.
Inspirations & CodesThe Gucci Gift four-chapter campaign unfolds in a special video that portrays the simple beauty of genuine connection that resonates long after festivities fade.
Inspirations & CodesThe final chapter of the Gucci Gift campaign captures the holidays under the festive glow of sparking lights in Florence with friends and loved ones, including Julia Garner, Mark Foster, Dakota Johnson, and Global Brand Ambassadors Ni Ni and Xiao Zhan.
Inspirations & CodesThe third chapter of Gucci Gift centers around families including Ms. Tina and Solange Knowles in a cozy home-like setting.
Inspirations & CodesGucci Prospettive 4: Ancora London explores the House’s connection with the city that first inspired founder Guccio Gucci more than a century ago.
Inspirations & CodesGlobal Brand Ambassador Jannik Sinner and Kendall Jenner star in the second chapter of the Gucci Gift campaign.
Inspirations & CodesThe newly renovated Dubai boutique presents the House’s latest collections in a sophisticated, art-infused setting.
People & EventsIntroducing Gucci Notte, the second evening wear collection designed by Creative Director Sabato De Sarno.
Inspirations & CodesUnveiling the first chapter of the Gucci Gift campaign with Kendall Jenner, Jessica Chastain, and Ni Ni.
People & EventsThe House honors four legendary Korean artists with a photo exhibition shot by Kim Yong Ho.
Ad CampaignsPietro Castellitto wears the signature Horsebit 1953 loafer in the new campaign by Creative Director Sabato De Sarno.
People & EventsGuests of the House were captured at the opening of the archival exhibition at the Kyoto City KYOCERA Museum of Art.
Ad CampaignsA new campaign starring Debbie Harry by Creative Director Sabato De Sarno for Gucci Blondie captured by Nan Goldin.
Inspirations & CodesGucci Prospettive 3: Italiane Ancora celebrates female pioneers whose influential work fosters conversations on art and culture.
Gucci EquilibriumThe House presents its 2023 Gucci Equilibrium Impact Report detailing sustainability progress.
People & EventsCongratulations to our Global Brand Ambassador Jannik Sinner on his historic Grand Slam win in New York.
Inspirations & CodesCelebrating the new GG Emblem collection with M/M (Paris) and the Italian idiom ‘Vuotare il sacco!!’ (Empty your bag!!).
Inspirations & CodesA new campaign presents the next chapter in Sabato De Sarno’s vision of the women’s wardrobe for Fall Winter 2024.
Inspirations & CodesPersonal reflections with Brand Ambassador Gulf Kanawut Traipipattanapong in a new editorial created with THE FACE.
Inspirations & CodesItalian craftsmanship meets Japanese artistry in the new exhibition celebrating Gucci’s 60-year history in Japan.
Inspirations & CodesThe new Gucci Horsebit fine jewelry collection showcases a signature House emblem.
Inspirations & CodesDistinctive attitudes come to the fore in the Fall Winter 2024 men’s campaign by Sabato De Sarno.
Inspirations & CodesThe Gucci Interlocking collection introduces new timepieces emblematic of the House’s innovation and precise craftsmanship.
Ad CampaignsThe House enters the digital tennis court in an exclusive collaboration for Season 2 of TopSpin 2K25.
Ad CampaignsA new chapter for the Gucci Flora collection unfolds with Miley Cyrus in the latest campaign by Sabato De Sarno.
Inspirations & CodesPresenting three new rooms at Gucci Visions – the immersive and century-spanning exhibition of the House’s creativity.
Inspirations & CodesExploring lineages of craftsmanship through voluminous, robust forms and thought-provoking textual and visual artworks.
Inspirations & CodesThe House continues its dialog with the world of art in the new exhibition a at Museo Madre in Naples.