A Signature Shade

In the new campaign for Rouge à Lèvres Mat in 509 ‘Rosso Ancora,’ Abbey Lee, Nyajuok Gatdet, and Jiahui Zhang wear the first lipstick by Sabato De Sarno, known for its intense deep red hue.

Abbey Lee, Nyajuok Gatdet, and Jiahui Zhang accentuate their beauty looks with the Rouge à Lèvres Mat in 509 ‘Rosso Ancora,’ Sabato De Sarno’s first lipstick showcased in a new campaign. The shade features a creamy matte finish formulated with intense pigment and hydrating oils that adds a vibrant touch.  First seen at the Creative Director’s debut women’s show for Spring Summer 2024, the emblematic color has reappeared throughout the House’s history—from the walls of one of the elevators at The Savoy hotel in London, where founder Guccio Gucci once worked as a porter, to the lining of the archival bag that inspired the first Gucci Jackie. A modern embodiment of effortless confidence and elegance, the Rosso Ancora lipstick establishes itself as a new essential in the Gucci Beauty collection.