Brand Ambassador Zhang Linghe and supermodel He Cong share special moments in the new House campaign for Chinese Valentine’s Day.
The new campaign by Sabato De Sarno starring Brand Ambassador Zhang Linghe and supermodel He Cong evokes the familiar feeling of being at home with a loved one. Centered around the beauty of connections, the imagery showcases the small, yet intimate gestures of affection shared between two people, where a knowing smile, a secret love letter, and a warm embrace become affectionate acts that foster an atmosphere of love. The protagonists’ unbreakable bond is reflected through the Horsebit emblem, which is seen on new editions of the iconic Horsebit 1955 bag, crafted in a new soft GG Monogram canvas and red leather for this special gifting season.
Creative Director: Sabato De Sarno
Art Director: Riccardo Zanola
Video Director: Jeremy Z. Qin
Photographer: Yi Tuo
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