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Dakota Johnson
for Jackie 1961
A longstanding signature within the House’s collections, ‘The Jackie’ experienced a well-chronicled rise to icon status on city streets. It is precisely in this context that Dakota Johnson finds herself in the latest Jackie 1961 campaign, beginning a new chapter for the House’s signature design.
With its sleek silhouette and universal attitude, the Jackie 1961 bag assumes a contemporary character that defies definition. In the imagery captured by Glen Luchford, Johnson echoes the intrinsic versatility of the bag as she makes her way through everyday moments in Los Angeles with different versions of the Jackie 1961, each with its own personality, each perfectly paired to the occasion, no matter the hour, no matter the destination.
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