Game, Set, Match

An uncertain whisper, a mysterious glance – the Gucci Tennis campaign opens on a sunlit court, capturing a feeling of anticipation with players who embody a natural confidence, felt through their strong steps and free movements. The match has not started yet, but already we are left wondering who is playing, and who will win?

Inspired by the allure of tennis style and the House’s first foray into the sport’s world in the 1970s, the campaign showcases sports-inspired ready-to-wear looks and accessories, from crisply pleated skirts and polos with pronounced collars, to headbands and metallic aviators. Handbags and duffle bags in GG Monogram canvas are also seen courtside, referencing the House’s heritage while looking forward. In celebration of the new campaign, Gucci also launched an exclusive tennis racket, designed in collaboration with HEAD.

Artistic Director: Riccardo Zanola
Director: Colin Solal Cardo
Photographer: Sam Rock
Stylist: Virginie Benarroch