Gucci Attache:
An Object of Desire

Creative Director Alessandro Michele draws inspiration from the Archive to recreate a piece of contemporary design, reinterpreting tradition and House codes while transporting a silhouette evocative of the 1970s into the present in the House’s latest handbag line.

Attache, the French word for “hook,” represents both a concept of geometry and closing in on oneself as well as the metallic G-shaped clasp that attaches the two corners of the bag, allowing the silhouette to transform from a half-moon-shaped top handle or shoulder bag to a practical messenger.

“I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility,” says Alessandro Michele.

The Gucci Attache is featured in a campaign that Art Director and photographer Max Siedentopf shot against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that glam-utility that is the expression of a culture of appearance and practicality. Two elements that create a desire for beauty.

Campaign Credits
Creative Director: Alessandro Michele
Art Director: Max Siedentopf  

Music Credits
“Boys Wanna Be Her” performed by Peaches
Written by Merrill Nisker
Licensed courtesy of XL Recordings Limited
©Published by I U She Music GmbH
Administered by Kobalt Music Publishing Ltd