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Horsebit 1955 Crafted
in Demetra
In her unfiltered, authentic tone of voice, Billie Eilish introduces a new take on the heritage design.
In a series of candid moments that feels like an album of her life, Billie Eilish presents a re-envisioned Horsebit 1955 that aligns with her bold advocacy. Seen from a new perspective, the classic rectangular silhouette is transformed into an asymmetrical shape to express that this is a new take on tradition. This Horsebit 1955 is the first Gucci bag ever to be crafted in animal-free Demetra, exemplifying the House’s forward-looking approach as its tannery craftsmanship evolves towards a more ethical fashion future.
Made with 75% plant-derived raw material sources, Demetra is the culmination of two years of research and development by Gucci’s own technicians and has been produced by the House in Italy since 2021.
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