Gucci Bamboo 1947

Liu Wen brings the poetry of simplicity to a timeless icon of the House’s bag collection. 

Photographed and directed by David Sims, the Gucci Bamboo 1947 campaign portrays an intimate exchange from one icon to another. Supermodel Liu Wen stars alongside a timeless emblem of the House’s bag collection in a minimal, and sophisticated apartment that houses a few elements in pure colors. Framed by this set, Liu Wen and the Gucci Bamboo 1947 become emblematic characters of a private relationship: the one that develops between a person and a cherished object.

The campaign celebrates female empowerment and the purity of a design that is free from the constraints of time or trends. With its iconic bamboo top handle crafted through a meticulous process of working the material over an open flame, every connotation presents a one-of-a-kind, precious piece of design. In this poetic mirroring of the human context, every bag is unique and presents its own set of individual nuances to be treasured.  

The Gucci Bamboo 1947 represents a continued exploration into the House’s archival heritage, one that is deeply embedded in Florentine craftsmanship, in a call to the past that resonates soundly in the contemporary context.