A reflection of culture and innovation, the new store windows concept showcases special objects and ideas coming together to blend past, present, and future.
Encouraging visitors and viewers to discover the infinite stories held by unique objects, Gucci boutiques around the world reveal Endless Narratives, the new window concept exhibiting a mirrored library of curated treasures. Reflections unfold a myriad of interpretations, where books and archival bookends, miniature sculptures, and limited-edition art by Luca Pignatelli welcome an immersive experience. On these shelves, art history, culture, and contemporary inspirations flow together, creating endless narratives.
The new windows are an invitation to step closer and explore different perspectives. Embodying the ever-evolving creativity at the heart of the House, Endless Narratives will inspire Gucci boutiques throughout the year, with objects continually changing alongside featured products and new collections.
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