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Imagining a club scene from the 1970s, the GG Psychedelic special collection reflect light from mirror balls and giant mirrors in a new campaign.
The pictures and accompanying film by Jordan Hemingway take their cue from the spirit of the colorful lineup defined by a vibrant take on the House’s monogram. The hypnotic campaign, conceived by Alessandro Michele and art directed by Christopher Simmonds, references the spirit of 70s psychedelia and is set in an imaginary nightclub.

Music:
‘TAKE A CHANCE’ Bizzy & Co.
(A. Martinelli / A. Carrasco)
© 1982 Warner Chappell Music Italiana S.r.l. / Universal Music Italia S.r.l.
Courtesy of Warner Chappell Music Italiana S.r.l.
℗ 1982 D.J’S GANG S.r.l.
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Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY
 

Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY
Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY
Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY
Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY
Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY
Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY
Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY
Hypnotizing and surreal, presenting the GG Psychedelic campaign for a new collection.A PSYCHEDELIC PARTY

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