An Ode to Love

Brand Ambassador Wen Qi and Daniel Zhou are captured in a love story that unfolds much like a garden in bloom.

Echoing the joyous feeling that arises with a budding connection, Gucci presents a new campaign starring Brand Ambassador Wen Qi and Daniel Zhou. Captured in an endless field, the protagonists appear carefree in the embrace of the natural landscape, basking in the blissful moments when time seems to stand still in the presence of the other. 

Drawing inspiration from the poetry of love, the campaign showcases a vibrant and playful capsule collection comprising ready-to-wear pieces, handbags, shoes, and accessories with floral prints and sparkling embellishments, as well as other whimsical motifs taken from the Gucci Archive, in a continued reprisal of the House’s time-honored heritage codes.

Credits
Photographer: Leslie Zhang
Videographer: Tin Seoi