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The Gucci Horsebit 1955
Halle Bailey, Hanni, and Julia Garner bring a new perspective to the heritage-infused bag.
Through intimate portraiture captured by Mert&Marcus, the House’s new campaign echoes the brilliant energy that the protagonists exude as they navigate defining moments of their careers. Singer-songwriter and actress Halle Bailey, Global Brand Ambassador Hanni from the Korean group NewJeans, and critically-acclaimed, award-winning actress and one of the faces of Gucci Guilty Julia Garner each make the iconic bag their own through distinctive personal style.
The campaign echoes the essential yet timeless spirit of the Gucci Horsebit 1955, whose double ring and bar is a variation of the one first introduced on a signature loafer precisely 70 years ago. The archival reprisal has come to represent tradition, time-honed craftsmanship, and the House’s ability to draw emblematic silhouettes into the present through an ever-contemporary lens.
The campaign echoes the essential yet timeless spirit of the Gucci Horsebit 1955, whose double ring and bar is a variation of the one first introduced on a signature loafer precisely 70 years ago. The archival reprisal has come to represent tradition, time-honed craftsmanship, and the House’s ability to draw emblematic silhouettes into the present through an ever-contemporary lens.
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