Packaging
Choose the perfect unboxing experience for you
The House signature packaging comes in Rosso Ancora – a distinctive color chosen by Creative Director, Sabato De Sarno, to mark the beginning of Gucci's new creative chapter.
Whether it’s a gift for someone else or yourself, give your order a personalized feel with our gifting options.
Explore the selection
Online Exclusive Tote
The signature Gucci box comes with a canvas tote bag made from recycled cotton, a complimentary piece that can be used again and again.
Personalized Message
Make any gift even more special by writing a personal note that will be included inside your order.
Gucci Rosso Ancora
Gucci's history is filled with the color red, from The Savoy hotel's staff elevator where our founder Guccio Gucci worked as a porter to the lining of the first Jackie handbag.
Frequently Asked Questions
In line with our commitment, Gucci has included the following features:
In-store packaging features responsibly sourced paper and cardboard.
In order to facilitate recycling at the end of its life, our shopping bag handles are made from paper, making our shopping bag mono material.
Dust bags and suit carriers are made from recycled cotton.
For Gucci’s online products, we have also introduced specific innovations related to freight packaging:
Outer box, protection fillers and tape in paper from responsibly managed sources;
The outer box is reusable for returns;
The packaging is adaptable and designed to fit as best as possible the product it contains to optimize transport.
Each Gucci item is treated as a special gift and is carefully prepared in one of our signature packaging options of your choice.
May we help you?
A Client Advisor is available to help you choose the best option.