Keep It Gucci: The Art of Silk
Keep It Gucci: The Art of Silk
Under the city’s nocturnal glow, Julia Garner moves through a world of whispered intrigue in the House's new campaign. Each frame unfolds like a cinematic sequence, celebrating Gucci’s heritage in silk with timeless allure.
Women
Featured
Gucci’s enduring heritage in silk unfolds in a new campaign starring Julia Garner, lensed by Steven Meisel.
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A Gucci Rosso Ancora boutique shopping bag with a white Gucci Logo is grasped by its handles, shown, and then turned into a white canvas bag with a white Gucci Logo. Following this transition, the focus shifts to a brown cardboard outer box. Two hands are visible opening the outer box from the top, briefly revealing the Gucci Logo inside the top lid and the Gucci Rosso Ancora packaging adorned with a red ribbon and containing two envelopes. A first Gucci Rosso Ancora envelope with the white Gucci Logo is picked up, showcasing its glossy texture. The envelope is then set aside, and a second Rosso Ancora envelope is picked up and opened. Afterward, it is closed and set aside, leaving only the Rosso Ancora packaging in view. The Gucci Rosso Ancora packaging with a white Gucci Logo is then extracted from the outer box, which is removed from view, allowing the packaging to become the center of attention, framed from the top. The hands proceed to untie the red ribbon, decorated with multiple Gucci logos, and open the packaging. Inside, a white Gucci dust bag with a white Gucci logo is revealed.
Created exclusively for Gucci.com, a reusable single cotton canvas tote bag is included with most online orders.
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